(This is a sponsored post)
Some people enjoy clean vehicles. And some people obsess about keeping their cars or trucks clean and shiny. Spotless even. Like Tony Cuva.
Tony is part of the mangement team over at Akron's Dave Towell Cadillac. He's also my brother-in-law....and clean vehicles make him happy...
Right after Ultragloss Automotive Appearance Specialists agreed to allow me to help them boost their franchise marketing, I ran into Tony. I asked him if he had ever heard of Ultragloss. He did. Pop over to the Ultragloss franchise website, and scroll down to read what he said. Then come back here, okay?
He was pretty excited when I told him that I was helping this young franchisor with their content marketing, as he's pretty impressed with the company. And, his department spends some serious money with Ultragloss. Would you like to know why?
1. Ultragloss has proven that they know how to transform an average-looking vehicle that was taken in on trade, into a pristine-ready-to sell-unit.
(Ultragloss technicians at work)
2. Ultragloss understands where management is coming from.
You may not know this, but the car (and truck) business has been going through a major change for the last decade or so. Automotive franchise owners--the dealers, have learned that they really have to focus more on their used car departments. Like never before. That's because profit margins on new vehicles have dropped significantly over the years. One reason; the internet. The information available to new car buyers is amazing, and that information doesn't leave much in the way of profit on the table.
Now, the sale of a new car still starts the ball rolling in a dealership. Hopefully, there's a trade-in involved. of course, the new customer will need to get his or her car or truck serviced from time to time. Add the retail purchase of a few accessories to the mix, and every dealership department gets a piece of the pie. And, that's what management wants.
3. Trade-ins
Most customers, (before they trade in their vehicles) remove all their change from the center console, clean out their glove compartments, and check for goodies that may be located under their seats. What they don't do is wash, wax, and vacuum the interior before they trade their vehicles in. (But they do usually clean their vehicles up a bit before they get their vehicles appraised-before they make a deal on a new car or truck.)
So, when a vehicle is traded in in usally needs attention. Mechanics will give it a once over, including a safety check, etc. Then the real work begins. (No offense to my automotive technician friends. You work really hard.)
By real work, I'm referring to what is usually an amazing transformation...and it takes place in a day or two, max.
From this...
To this...
Amazing!
(That comparision was for illustrative purposes only. As good as the Ultragloss franchisees are, they can't make a diamond out of dirt!)
But, they can help used-car departments all over the country, increase their profits.
A used-car lot filled with pristine-looking vehicles increases foot traffic. Just like in anything that involves sales, it's a numbers game. More potential customers=more potential sales.
There are a number of different things that Ultragloss franchisees-and their teams do to help their customers increase profits. To find out what they are, and to see if an Ultragloss franchise could be something worth looking at, so you can be your own boss, go to uga.com
It's a low-investment mobile franchise business that provides a much-needed service. And, it's a business that involves a lot more than vehicle reconditioning. There's a nice mix of sales, customer service, and several other things that can make your role as a franchisee of Ultragloss quite fufilling.
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