Cleveland, Ohio franchise expert Joel Libava just released a new book targeting anyone thinking of starting a business in 2012.
It's titled, "Become a Franchise Owner! The Start-Up Guide to Lowering Risk, Making Money, and Owning What You Do"
And, it's starting to garner some amazing reviews from some of the top authorities in business.
From Small Business Trends;
"I’ve read books about franchising before, and one thing I’ve noticed is that they tend to support one line of thinking – their line. Become a Franchise Owner doesn’t do this. Libava tells it like it is even if it includes opinions that differ from his."
Ivana continues;
"Take this example of going to “Discovery Days.” He says 'I don’t recommend traveling to the franchise company’s headquarters unless you’re at a point in the process in which you feel that you have a good handle on the franchise concept and that you’re convinced that it’s the right fit for you and you for it.' But then he goes on to point out how some members of his industry disagree. 'They feel that if you’re invited to a Discovery Day, you should just go.'
Read the rest of this small business book review.
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