A simple formula adds up to big help for small business: 100,000 people x $50 spent at locally owned businesses = a $5,000,000 economic infusion.
That’s the thinking of Orville and Heidi Thompson and their team at Scentsy, a Meridian, Idaho-based maker of wickless, scented candles. The new campaign, Contribute 2009, culminates the week of October 12 with shopping throughout the country.
"We want to inspire an army 100,000-strong to go out and spend an extra $50 at locally owned small businesses in their community," says Orville. "That’s a $5 million cash infusion that can create a ripple effect in communities across the nation."
Having persevered despite three-quarters of a million dollars of debt at its founding, the Thompsons know what it means to struggle as small business owners. The company developed the Contribute 2009 campaign to celebrate its fifth anniversary in July when it gave a total of $100,000 to 40 small businesses in the Boise area by sending employees and suppliers into the community with $50 each to spend at two businesses.
Can we do it Northeast Ohio?
I like this text: "We want to inspire an army 100,000-strong to go out and spend an extra $50 at locally owned small businesses in their community," says Orville. "That’s a $5 million cash infusion that can create a ripple effect in communities across the nation."...is very interesting!
Posted by: valtrex | February 23, 2010 at 05:23 PM
Thank you for posting this on your blog and helping support our local merchants.
Posted by: Katie Jones | September 21, 2009 at 02:34 PM
So nice to see the support for our local merchants and that Scentsy Spirit!
Posted by: Katie Jones | September 21, 2009 at 02:29 PM