The New York Times just published an article featuring some interviews with small business owners who have been using non-traditional ways to drum up business:
"Holding special events also can be far less expensive than regular
advertising. And in a slowing economy, advertising and marketing
budgets typically get trimmed. A recent National Small Business
Association survey of its members found that 49 percent planned to
start new advertising or marketing this year, down from 54 percent in
2007."
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